In today's time, children are closest to the screen. They see children of their age in advertisements, dance reality shows, or serials. Many children are influenced by their looks and want to look like them. In such a situation, if your 10 to 17-year-old daughter is also crazy about makeup and asks for makeup items as a birthday gift, follows fashion trends, and likes to go out of the house only after doing full makeup, then she is a 'Sephora Kid'.

Understand first

'Sephora Kid' is a term used for girls aged 10 to 17 years who are crazy about makeup and beauty products. Influenced by beauty stores like Sephora, they start following skincare, makeup, and fashion trends at an early age. They take beauty ideas from social media, YouTube, and reality shows, and apply them to themselves, and want to look glamorous.

Gen-Alpha

Statistically, Sephora Kids belong to Gen-Alpha, which is children born after 2010. These children have grown up in the digital age and are influenced by social media, so they develop an interest in beauty and fashion at an early age. Parental permission, online trends, and brand marketing are fueling this trend, leading to them taking an interest in makeup and skincare.

A syndrome

It can also be called a modern social syndrome, as girls are exposed to the pressure of beauty standards at an early age. This hurts their mental and physical health. This trend pushes them into premature adulthood and creates self-esteem and identity problems. The desire for the 'perfect look' on social media turns their childhood and mental development in an unhealthy direction.

Harmful

Sephora Kids are crazy about makeup and expensive anti-aging skincare products, which they do not really need. These products are made for adults and can prove harmful for the delicate skin of children. Experts say that children's skin is more sensitive, so it is your responsibility to keep them away from elements like retinol and strong acids.

You have to explain

To explain to your child, first choose simple and soft language according to her age and understanding. Tell her that skincare and makeup products are made for adults, and children's skin is delicate. Also, explain that what is seen on social media is not always true. You must also tell her the importance of self-respect, natural beauty, and care according to age.

Confidence should shine, not the face

Senior psychologist Dr. Hema Khanna says, in today's digital age, our children are growing up in an environment where the parameters of beauty are being decided by social media and brands, not values, self-respect, and real experiences. Therefore, teach your children that it is not glowing skin, but glowing confidence that is important. Replace comparison with dialogue and screen time with self-awareness. It is your responsibility to protect their innocence from consumerism. The most important thing is communication. You should explain to them that instead of skincare, they should take care of their dreams. Remember, you have to create a generation that is beautiful from within, disciplined, self-reliant, and self-confident. So you should not be their protector, but their guide and scold them less and listen more.

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